This bill amends existing telemarketing regulations in New Jersey by requiring telemarketers to display their name and telephone number on caller identification services when making sales calls. Specifically, it mandates that telemarketers transmit this information to any caller ID service used by the recipient of the call. Additionally, the bill allows for the substitution of the telemarketer's name and number with that of the seller on whose behalf the call is made, provided that the seller's customer service number is also included and answered during regular business hours.

Furthermore, the bill prohibits telemarketers from using any methods that block or misrepresent caller identification information, ensuring transparency in telemarketing practices. The legislation also maintains existing restrictions on unsolicited calls to customers on the no-call list and outlines penalties for violations. The bill is set to take effect immediately but will remain inoperative for 60 days following its enactment.

Statutes affected:
Introduced: 56:8-128