This bill mandates that certain social media platforms implement measures to address user mental health concerns, particularly for minors. It requires these platforms to display a black box warning to users upon their initial access and exit from the platform, as well as after three hours of cumulative active use and at least once per hour thereafter. The warnings must occupy a specified percentage of the screen and be displayed for designated durations, informing users of the potential negative mental health impacts associated with social media use. Additionally, the bill obligates platforms to monitor user activity for problematic behaviors, as defined by the Commissioner of Health, and to provide resources to users upon detection of such behaviors.

Furthermore, the bill stipulates that advertising for these platforms must be factual and include disclaimers regarding the potential mental health risks of social media use. Violations of these provisions could result in civil penalties of up to $250,000 per infraction. The bill aims to enhance awareness of the mental health risks associated with social media, particularly for young users, and to ensure that platforms take responsibility for the well-being of their users.