The Senate Resolution urges New Jersey residents to actively support Small Business Saturday, which takes place on the Saturday following Thanksgiving. This initiative highlights the importance of small businesses in the state, which number around 800,000 and employ approximately 1.7 million individuals across various industries, including finance, healthcare, and retail. The resolution acknowledges the challenges small businesses face in competing with larger retailers that dominate the holiday shopping season through events like Black Friday and Cyber Monday.

Small Business Saturday, initiated by American Express in 2010, aims to encourage consumers to shop at local small businesses by offering financial incentives for purchases made on that day. The resolution calls on residents to continue patronizing these businesses not only during the holiday season but throughout the year, thereby fostering a thriving local economy. Copies of the resolution will be sent to key state officials, including the Governor and the Chief Executive Officer of the New Jersey Economic Development Authority, to promote awareness and support for this initiative.