The Senate Resolution encourages New Jersey residents to support local small businesses by participating in the "Shop Main Street" initiative during the holiday season, specifically from Thanksgiving to Christmas. It highlights the importance of small businesses, which number around 800,000 in the state and employ approximately 1.7 million individuals across various industries. These businesses are essential to the community, providing not only goods and services but also fostering a sense of community for both residents and visitors.

The resolution emphasizes the need for residents to prioritize shopping at local establishments, especially during the holiday season when larger retailers often dominate the market with extensive advertising. By promoting the "Shop Main Street" campaign, the resolution aims to boost sales for small businesses, helping them thrive in a competitive environment. Copies of the resolution will be sent to key state officials, including the Governor and the Chief Executive Officer of the New Jersey Economic Development Authority, to further support this initiative.