The Prohibition Against Gender-Based Pricing Discrimination Act aims to eliminate gender-based price discrimination in New Jersey by making it unlawful for businesses to charge different prices for substantially similar products based solely on the gender of the intended consumer. The bill defines "substantially similar" products as those with no significant differences in materials, function, or design, clarifying that differences in color or packaging do not qualify as substantial. It also allows for price differences based on gender-neutral factors such as labor or materials, and it emphasizes that the act does not limit other rights or actions under existing discrimination laws.

Additionally, the bill mandates that businesses providing tailoring, cosmetology, and dry cleaning services must clearly disclose their pricing in writing and post it in a conspicuous location. Price lists must be displayed in a minimum font size and be available upon request. Businesses are also required to display a sign informing customers of the prohibition against gender-based price discrimination. Violations of this act are considered unlawful practices under the consumer fraud act, subjecting offenders to monetary penalties and potential legal actions by the Attorney General.