This bill directs the New Jersey Department of Agriculture to allocate Jersey Fresh funding specifically for the promotion of New Jersey liquors, beers, and wines. It establishes an annual appropriation of $100,000 from the General Fund to support the advertising and promotion of these alcoholic products, which are made from agricultural commodities grown in the state. The bill aims to enhance the existing Jersey Fresh Program, which traditionally markets fruits and vegetables, by officially including alcoholic beverages produced in New Jersey.

Additionally, the bill mandates the Department of Agriculture to develop and implement a quality grading and rating system for liquor, beer, and wine products, ensuring that these products meet specific quality standards similar to those used for other agricultural commodities within the Jersey Fresh Program. This initiative is intended to bolster the visibility and marketability of New Jersey's alcoholic products, thereby supporting local producers and the state's agricultural economy.