The proposed bill establishes the "Jersey Spirits Program" within the Department of Agriculture, aimed at promoting and advertising liquors produced in New Jersey using locally grown ingredients. The program, developed by the Secretary of Agriculture in collaboration with the State Board of Agriculture, seeks to enhance consumer awareness of the state's spirits industry through various initiatives. These initiatives include organizing advertising campaigns, creating marketing programs, disseminating information about the availability of distilled beverages, and providing details about local distilleries that utilize New Jersey-grown ingredients.

Additionally, the bill mandates the creation of a labeling program, akin to the existing Jersey Fresh labeling, to identify and promote spirits produced in the state as "Jersey Spirits." The Department of Agriculture is tasked with adopting rules and regulations to implement the program in accordance with the "Administrative Procedure Act." The act is set to take effect immediately upon passage.