This bill mandates that retailers who advertise goods or services through digital coupons must provide a raincheck if the advertised item is out of stock. Specifically, if a consumer cannot purchase the item as advertised, the retailer is required to issue a raincheck valid for at least 60 days, allowing the consumer to buy the same product, service, or benefit at the same price or discount as stated in the digital coupon. The bill defines a "digital coupon" as any store coupon or discount available online or in a weekly circular, and a "raincheck" as a written statement from the retailer permitting the purchase at the previously advertised price.

Additionally, the bill stipulates that violating these provisions constitutes an unlawful practice under New Jersey's consumer fraud act, which can result in significant penalties. First-time offenders may face fines up to $10,000, while subsequent violations can incur fines of up to $20,000. The Attorney General may also issue cease and desist orders, and violators may be liable for punitive damages, treble damages, and legal costs incurred by affected consumers. The bill is set to take effect immediately upon passage.