This bill aims to enhance child safety by prohibiting business entities from selling or manufacturing personal flotation devices (PFDs) that are not approved by the United States Coast Guard. A personal flotation device is defined as any wearable device designed for recreational swimming and intended for children under 12 years of age, including lifejackets, puddle jumpers, and water wings. The bill establishes that any business entity found in violation of this prohibition will face civil penalties, starting at $100 for a first offense, escalating to $250 for a second offense, and $500 for any subsequent offenses. The enforcement of these penalties will be managed by the Director of the Division of Consumer Affairs in accordance with the Penalty Enforcement Law of 1999.

The legislation is a response to safety concerns raised by various agencies regarding the risks associated with certain PFDs, particularly those that can deflate or slip off, which may give a false sense of security to parents and children. Statistics indicate a significant number of drowning incidents among children, underscoring the need for reliable safety equipment. By restricting the sale of non-approved PFDs, the bill seeks to ensure that consumers have access to effective and safe flotation devices, thereby promoting better safety practices for young swimmers. The bill is set to take effect six months after its enactment.