This bill establishes regulations regarding the use of biometric surveillance systems, specifically facial recognition technology, by retailers and places of public accommodation in New Jersey. It prohibits the use of such technology on consumers unless it is for a legitimate safety purpose, which is defined as any action reasonably likely to reduce the risk to the life or safety of any person. The bill provides definitions for key terms, including "biometric surveillance system," "facial recognition," and "place of public accommodation," ensuring clarity in its application.

Violations of this bill are classified as unlawful practices under the consumer fraud act, carrying penalties of up to $10,000 for a first offense and up to $20,000 for subsequent offenses. Additionally, the Attorney General may issue cease and desist orders, and violators may face punitive damages, as well as the possibility of treble damages and costs awarded to the injured party. The bill aims to protect consumer privacy while allowing for necessary safety measures.