This bill mandates that certain social media platforms implement measures to address user mental health concerns, particularly for young users. It requires these platforms to display a black box warning when users first access the platform, when they exit, and after three hours of cumulative use, with additional warnings at least once per hour thereafter. The warnings must occupy a specified percentage of the screen and include information about the potential negative mental health impacts associated with social media use. Furthermore, the bill obligates platforms to monitor user activity for problematic behaviors, as defined by the Commissioner of Health, and to inform users when such behaviors are detected, providing them with relevant resources.

In addition to the warning requirements, the bill stipulates that advertising for these platforms must be factual and include disclaimers regarding the potential mental health risks of social media use. Violations of these provisions could result in civil penalties of up to $250,000 per infraction. The bill emphasizes the importance of protecting young users from the adverse effects of social media, reflecting growing concerns about youth mental health in the context of social media usage.