This bill mandates the Division of Gaming Enforcement within the Department of Law and Public Safety to conduct a study assessing the effectiveness of various words and phrases in gambling advertisements aimed at deterring illegal or irresponsible gambling and promoting responsible gambling tools. The study will evaluate factors such as public resonance with specific phrases, their impact on responsible betting behavior, optimal placement and font size in advertisements, and the effectiveness of different messages for problem gamblers and underage individuals. The findings must be published online within 12 months, and based on the results, the division will develop between three to ten key phrases to be included in gambling advertisements, alongside existing required language like "If you or someone you know has a gambling problem and wants help, call 1-800 GAMBLER."

Additionally, the bill introduces new regulations to ensure that gambling-related advertisements are not misleading and mandates that they include the approved phrases. It also aims to restrict the placement of such advertisements in locations like schools or on media targeting underage individuals or those on self-exclusion lists. The legal language amended includes provisions for the division to govern advertising practices and to ensure compliance with these new standards, enhancing the overall messaging around responsible gambling.

Statutes affected:
Introduced: 5:12-70, 5:12A-13