The bill establishes the "Jersey Craft Beverage Retailer Promotion and Grant Program" under the New Jersey Economic Development Authority (EDA) in collaboration with the Division of Travel and Tourism. This program aims to promote and advertise craft alcohol beverages produced in New Jersey and support retailers that sell these products. Key components of the program include increasing consumer awareness of local craft beverages, organizing advertising campaigns, and creating a Certified Jersey Craft Alcohol Beverage Retailer signage program for qualifying retailers.

Additionally, the bill introduces a grant program to provide financial support to certified retailers, with a maximum award of $2,500 annually. The grants can be used for capital improvements or purchasing goods and services that enhance the promotion and sales of New Jersey craft beverages. Funding for the grant program will come from the New Jersey Certified Jersey Craft Alcohol Beverage Retailer Fund, which will receive 50 percent of the tax revenue from sales of certain alcoholic beverages. The EDA is tasked with developing guidelines for the grant program, including application procedures and reporting requirements.