This bill mandates that retailers who offer goods or services through digital coupons must provide a raincheck if the advertised item is out of stock. Specifically, if a product is not available as advertised, the retailer is required to issue a raincheck valid for at least 60 days, allowing consumers to purchase the same item at the same price or discount as stated in the digital coupon. The bill defines a "digital coupon" as any store coupon or discount available online or in a weekly circular, and a "raincheck" as a written statement permitting the purchase of the item at the previously advertised price.

Violations of this requirement are classified as unlawful practices under New Jersey's consumer fraud act, which can result in significant penalties, including fines of up to $10,000 for first offenses and $20,000 for subsequent offenses. Additionally, the Attorney General may issue cease and desist orders, and violators may face punitive damages and the possibility of treble damages and costs awarded to affected consumers. The bill is set to take effect immediately upon passage.