The proposed bill establishes a "Purple Alert System" in New Jersey aimed at rapidly disseminating information about missing persons. This system will be a voluntary collaboration between state and local law enforcement agencies and various media outlets, including print, radio, and television. The Attorney General is tasked with notifying the media about the system's establishment and inviting their participation. Additionally, the bill mandates that the Missing Persons Investigative Best Practices Protocol be revised to include procedures for issuing alerts while ensuring that sensitive health information about the missing person remains confidential.

The bill outlines specific criteria for activating a Purple Alert, which includes the submission of a missing persons report, the potential danger to the individual, and the availability of sufficient information to assist in locating them. The Missing Persons Unit will work with the Department of Transportation to utilize overhead message signs for public notifications. Furthermore, the Attorney General will lead a public education campaign to raise awareness about the Purple Alert System. This initiative is modeled after existing alert systems like Silver and Amber Alerts and aims to enhance public involvement in locating missing persons, thereby addressing the significant number of unresolved cases in the state.