This bill aims to prohibit deceptive marketing practices by substance use disorder treatment providers in New Jersey. It defines a treatment provider as a licensed facility for substance use disorder treatment or a recovery residence within the state. The bill mandates that all marketing and advertising materials from treatment providers must present accurate and complete information regarding the services offered, their location, and the provider's name and brand.

Additionally, the bill outlines specific unlawful practices for treatment providers, including making false statements about their network status, providing misleading information about their identity or contact details, and misrepresenting their services or geographic location. Violations of these provisions can result in civil penalties of up to $1,000 per violation, and individuals harmed by such practices may seek legal recourse, including triple damages and recovery of legal costs. The Office of Licensing in the Department of Health is authorized to investigate violations and can suspend or revoke licenses or impose penalties as necessary.