This bill designates "New Jersey and You - Perfect Together Again" as the official slogan for the Division of Travel and Tourism in New Jersey. The division has previously used various marketing slogans, such as "New Jersey and You: Perfect Together," "New Jersey: Come See For Yourself," and "Little State, Lotta Wow." The new slogan aims to create a lasting identity for the state's tourism efforts.
The act is set to take effect immediately upon passage. By establishing a permanent slogan, the bill seeks to enhance the marketing and promotional efforts of New Jersey's travel and tourism sector, fostering a stronger connection with potential visitors.