This bill amends New Jersey's alcoholic beverage licensing laws to allow holders of limited brewery, farm brewery, plenary winery, farm winery, cidery and meadery, and craft distillery licenses to sell Jersey Fresh alcoholic beverages at retail for consumption on or off their licensed premises. The new legal language specifies that these license holders can also offer samples of Jersey Fresh products, which are defined as any alcoholic beverage licensed by the New Jersey Department of Agriculture under the Jersey Fresh designation. This initiative aims to promote New Jersey's agricultural products and support local breweries and wineries by expanding their sales capabilities.

Additionally, the bill redefines "sampling" to establish specific limits on the quantity of alcoholic beverages that can be offered for sampling purposes, such as four ounces for malt beverages and one and one-half ounces for wine. These changes are designed to enhance consumer awareness of high-quality alcoholic beverages produced from New Jersey farm products while ensuring compliance with existing regulations. Overall, the legislation seeks to strengthen the connection between New Jersey's alcoholic beverage industry and its agricultural sector, ultimately benefiting the state's economy.