This bill aims to enhance consumer safety by prohibiting the intentional addition of harmful substances in hair products sold or distributed in New Jersey. Specifically, it bans carcinogens, reproductive toxicants, flame resistant chemicals, and volatile organic compounds (VOCs) from these products. The bill provides clear definitions for these terms, including carcinogens as classified by the World Health Organization and the U.S. Environmental Protection Agency, and reproductive toxicants as identified by the U.S. Department of Health and Human Services.

Violations of this law would be considered unlawful practices under the state's consumer fraud act, with penalties including monetary fines of up to $10,000 for first offenses and $20,000 for subsequent offenses. Additionally, the Attorney General may issue cease and desist orders, and violators may face punitive damages, treble damages, and costs awarded to affected parties. The bill is set to take effect thirteen months after its enactment, allowing time for necessary administrative preparations.