This bill establishes a prohibition against advertising or representing artificial intelligence systems as licensed mental health professionals in New Jersey. It specifically states that any individual or entity that develops or deploys such systems cannot claim that these systems can act in the capacity of a licensed mental health professional. Violating this provision is classified as an unlawful practice under the New Jersey Consumer Fraud Act, which carries penalties of up to $10,000 for a first offense and up to $20,000 for subsequent offenses.

The bill also defines "artificial intelligence" and "licensed mental health professional," providing clarity on what constitutes an AI system and who qualifies as a licensed mental health provider. The act is set to take effect six months after its enactment, although the Director of the Division of Consumer Affairs is authorized to take necessary anticipatory actions for its implementation.