This bill establishes a prohibition against advertising artificial intelligence systems as licensed mental health professionals in New Jersey. It specifically states that any individual or entity that develops or deploys such systems cannot represent them to the public as capable of performing the functions of a licensed mental health professional. Violating this provision is classified as an unlawful practice under the New Jersey Consumer Fraud Act, which carries penalties including monetary fines of up to $10,000 for a first offense and up to $20,000 for subsequent offenses.

The bill also outlines the definition of "artificial intelligence" and "licensed mental health professional," clarifying the scope of the prohibition. The definition of artificial intelligence encompasses systems that operate with minimal human oversight and can learn from data, while licensed mental health professionals are defined as individuals authorized to practice under various regulatory boards in New Jersey. The act is set to take effect six months after its enactment, although the Director of the Division of Consumer Affairs may take necessary anticipatory actions for its implementation.