This bill mandates the Division of Gaming Enforcement within the Department of Law and Public Safety to conduct a study assessing the effectiveness of various words and phrases in advertisements for casino games and sports pools. The study aims to identify language that deters illegal or irresponsible gambling, challenges perceptions of gambling, and promotes responsible gambling tools. It will evaluate factors such as public resonance, the impact of placement and font size, and the effectiveness of messages aimed at problem gamblers and underage individuals. The study must be completed within 12 months, and its findings will inform the development of three to ten key phrases that must be included in gambling advertisements, alongside existing language like "If you or someone you know has a gambling problem and wants help, call 1-800 GAMBLER."

Additionally, the bill introduces new regulations to ensure that gambling-related advertisements are not deceptive and mandates that they include the approved phrases. It also requires that these advertisements avoid placement in locations such as schools or media targeting underage individuals. The bill amends existing laws to incorporate these provisions, ensuring that the language used in gambling advertisements is both effective and responsible, while also protecting vulnerable populations from exposure to gambling promotions.

Statutes affected:
Introduced: 5:12-70, 5:12A-13