This bill mandates the Division of Gaming Enforcement within the Department of Law and Public Safety to conduct a study assessing the effectiveness of various words and phrases in gambling advertisements aimed at deterring illegal or irresponsible gambling and promoting responsible gambling tools. The study will evaluate factors such as public resonance with specific phrases, their impact on responsible betting behavior, optimal placement and font size in advertisements, and the effectiveness of different messages for problem gamblers and underage individuals. The findings must be published online within 12 months, after which the division will develop between three and ten key phrases to be included in gambling advertisements, alongside existing required language like "If you or someone you know has a gambling problem and wants help, call 1-800 GAMBLER."

Additionally, the bill introduces new regulations that require these key phrases to be prominently featured in all gambling advertisements and restricts such promotions from being placed in locations like schools or on media targeting underage individuals. The legal language amended includes provisions for the division to ensure that advertisements are not deceptive and to require the inclusion of the newly developed key phrases in all forms of advertising, thereby enhancing the messaging's effectiveness and promoting responsible gambling practices.

Statutes affected:
Introduced: 5:12-70, 5:12A-13