This bill mandates that the New Jersey Economic Development Authority (EDA) expand its Small Business E-commerce Support Program to include social media development services for eligible small businesses. The program, which operates as a pilot under the Main Street Recovery Finance Program, currently provides consulting services focused on e-commerce and digital marketing, such as website development and digital marketing plans. By adding social media development services, the bill aims to enhance the support available to small businesses, including restaurants, retail stores, and personal care businesses located in commercial areas throughout the state.

The legislation specifies that the inclusion of social media services is part of the pilot program and clarifies that once the Small Business E-commerce Support Program concludes, there is no obligation to continue offering these services under any other pilot products established by the Main Street Recovery Finance Program. The bill is set to take effect immediately upon enactment.