This bill aims to prohibit the targeted advertisement and promotion of vapor products to individuals under the age of 21 on social media platforms. It establishes that it is unlawful for any person to advertise or promote vapor products in a manner that specifically targets this age group. The bill defines "vapor product" broadly to include devices such as e-cigarettes, e-cigars, and vape pens, along with their components and any substances that can be aerosolized or vaporized, while excluding FDA-approved products. Additionally, it defines "social media platform" to encompass public or semi-public internet-based services that facilitate social interactions among users.

Violators of this law will face civil penalties of up to $250,000 per violation, which can be enforced through civil action under the "Penalty Enforcement Law of 1999." The Superior Court and municipal courts will have jurisdiction to handle these cases. The bill is set to take effect immediately upon passage.