The bill prohibits the targeted advertisement and promotion of vapor products to individuals under the age of 21 on social media platforms. It establishes that it is unlawful for any person to advertise or promote the use of vapor products in a manner that specifically targets this age group. Violators of this provision will face civil penalties of up to $250,000 per violation, which can be enforced through civil action under the "Penalty Enforcement Law of 1999," with jurisdiction granted to both the Superior Court and municipal courts.

Additionally, the bill provides definitions for key terms such as "vapor product" and "social media platform." A vapor product is defined as any device that delivers aerosolized or vaporized substances, including e-cigarettes and vape pens, while excluding FDA-approved products. A social media platform is characterized as an internet-based service that allows users to create profiles, connect with others, and post content, but does not include services that solely provide email or direct messaging functionalities.