This bill mandates that the New Jersey Economic Development Authority (EDA) expand its Small Business E-commerce Support Program to include social media development services for eligible small businesses. The program, which operates as a pilot under the Main Street Recovery Finance Program, currently provides consulting services focused on e-commerce and digital marketing, such as website development and digital marketing plans. By adding social media development services, the EDA aims to enhance the support available to small businesses, including restaurants, retail stores, and personal care businesses located within the state.

The legislation clarifies that once the Small Business E-commerce Support Program concludes, there is no obligation for the EDA to continue offering social media development services through any other pilot products under the Main Street Recovery Finance Program. This bill is designed to take effect immediately upon passage, reflecting the urgency of supporting small businesses in adapting to the digital landscape.