This bill appropriates $100,000 to the New Jersey Department of Agriculture specifically for the promotion of Secretary Select wines. The funds are designated for the Division of Marketing and Development within the Department, and the program aims to highlight and promote New Jersey wines that are selected by the Secretary of Agriculture. The initiative is intended to support the state's wine industry by bringing attention to under-appreciated wines and encouraging growth in this evolving sector.
The Secretary Select program will regularly update the list of featured wines to reflect the diverse range of wine types, flavors, and purposes produced in New Jersey. This effort is part of a broader strategy to enhance the visibility and reputation of New Jersey wines, ultimately benefiting local producers and the state's agricultural economy. The bill is set to take effect immediately upon enactment.