The proposed bill establishes the Jersey Craft Beverage Retailer Promotion and Grant Program under the New Jersey Economic Development Authority, in collaboration with the New Jersey Division of Travel and Tourism. The program aims to promote and advertise craft alcoholic beverages produced in New Jersey and support retailers that sell these products. Key components of the program include increasing consumer awareness of local craft beverages, organizing advertising campaigns, and creating a Certified Jersey Craft Alcohol Beverage Retailer signage program for eligible retailers.

Additionally, the bill introduces a grant program to provide financial support to certified retailers, with a maximum award of $2,500 annually. The grants can be used for capital improvements and the purchase of goods and services that enhance the promotion and sales of New Jersey craft alcoholic beverages. Funding for the grant program will come from the New Jersey Certified Jersey Craft Alcohol Beverage Retailer Fund, which will be credited with 50 percent of the tax revenue from sales of certain alcoholic beverages. The bill outlines the establishment of guidelines, application procedures, and reporting requirements for the grant program, aiming to bolster the craft beverage industry in the state.