The bill establishes a Winery Co-marketing Grant Program under the Department of Agriculture, aimed at reimbursing New Jersey wineries for eligible marketing campaign costs. The program's goal is to enhance the ability of wineries to engage in co-marketing efforts that promote agricultural tourism and local businesses. Eligible applicants must hold a plenary or farm winery license and can apply for grants once annually. The bill outlines that grants can be awarded up to $25,000, with reimbursement rates varying based on the number of entities involved in the marketing campaign—25% for one entity, 35% for two, and 45% for three or more.

Additionally, the bill mandates the Secretary of Agriculture to submit annual reports to the Governor and Legislature regarding the program's implementation and effectiveness. These reports must include the total number and dollar amount of grants awarded, recommendations for the program's continuation, and details on unexpended funds available for future grants. The bill appropriates $500,000 from the General Fund to finance these reimbursement grants and will take effect four months after enactment.