This bill establishes regulations prohibiting business entities from selling or manufacturing personal flotation devices (PFDs) that are not approved by the United States Coast Guard. A personal flotation device is defined as any wearable device designed for recreational swimming, specifically for children under 12 years of age, including lifejackets, puddle jumpers, and water wings. The bill aims to enhance safety by ensuring that only Coast Guard-approved PFDs are available in the market, addressing concerns about the risks associated with non-approved devices that may provide a false sense of security.

Violations of this law will result in civil penalties, with fines set at up to $100 for a first offense, $250 for a second offense, and $500 for any subsequent offenses. The enforcement of these penalties will be managed by the Director of the Division of Consumer Affairs, who can collect and enforce them through summary proceedings. The bill also allows the Director to create rules and regulations to implement its provisions effectively. This legislation is a response to alarming statistics regarding child drownings and aims to promote the use of reliable and effective flotation devices for children's safety.