This bill mandates the Division of Travel and Tourism within the Department of State to create an annual marketing and advertising campaign aimed at promoting interscholastic and collegiate athletics in New Jersey. The campaign will focus on several key objectives, including encouraging greater participation in interscholastic athletics, highlighting the benefits of such participation, promoting attendance at athletic events, showcasing the competitive nature of New Jersey's interscholastic athletics, and enhancing the state's reputation as a nurturing ground for high-caliber athletes.

To support the implementation of this initiative, the bill appropriates $250,000 from the General Fund to the Division of Travel and Tourism. Additionally, the campaign must comply with the New Jersey Fair Play Act and relevant federal laws regarding the use of students' names, images, or likenesses, as well as the rules set forth by the New Jersey State Interscholastic Athletic Association and the National Collegiate Athletic Association. The act is set to take effect immediately upon passage.