This bill establishes regulations regarding the disclosure of customers' global positioning system (GPS) data by commercial mobile service providers and mobile application developers. It prohibits these entities from sharing GPS data with third parties unless explicit consent is obtained from the customer. To secure this consent, mobile application developers must provide a clear notice in bold typeface, requiring the customer to affirmatively agree to allow their location data to be shared. The bill also stipulates that third parties accessing this data cannot sell it and may only disclose it as necessary to fulfill the purpose for which consent was granted.

Additionally, the bill outlines exceptions where consent is not required, specifically when disclosure is mandated by federal or state law, law enforcement investigations, legal processes, or court orders. Violations of these provisions would be considered unlawful practices under the state's consumer fraud act, subjecting offenders to penalties of up to $10,000 for the first offense and $20,000 for subsequent offenses. The bill aims to enhance consumer privacy regarding GPS data while ensuring compliance with legal obligations.