This bill amends the existing law governing municipal tourist development commissions by reducing the required percentage of revenues that must be allocated for advertising outside the municipality to attract tourists. Specifically, it changes the requirement from a minimum of 50 percent to at least 20 percent of the revenues from the fund. This adjustment aims to provide greater flexibility for commissions in how they utilize their funds for promoting tourism.

Additionally, the bill introduces a definition for "advertising outside of the municipality," clarifying that it encompasses various forms of media, including written, electronic, and printed advertisements. These advertisements are intended to encourage individuals who work or reside outside the municipality to visit and patronize local tourist opportunities, regardless of whether the ads also reach local residents. The bill is designed to enhance the effectiveness of advertising efforts by municipal tourist development commissions while ensuring that a portion of their funds is still dedicated to attracting external visitors.

Statutes affected:
Introduced: 40:54C-3