This bill amends the existing law governing municipal tourist development commissions by reducing the required percentage of revenues that must be allocated for advertising outside the municipality from 50 percent to 20 percent. This change aims to provide greater flexibility for commissions in how they utilize their funds while still ensuring a portion is dedicated to attracting tourists from outside the area.

Additionally, the bill clarifies the definition of "advertising outside of the municipality," specifying that it includes various forms of media aimed at individuals who do not reside or work within the municipality, with the intent of encouraging them to visit local tourist attractions. This clarification is intended to enhance the understanding and implementation of advertising strategies by the commissions. The bill is set to take effect immediately upon passage.

Statutes affected:
Introduced: 40:54C-3