The bill establishes a Cheese Promotion Council within the New Jersey Department of Agriculture, aimed at supporting and promoting the local cheese and dairy industries. The council will consist of five members, including the Secretary of Agriculture and four appointed private citizens from the dairy farming and cheese-making sectors. Its primary responsibilities include identifying the needs of the cheese industry, facilitating connections between dairy farmers and cheese distributors, applying for grants to support local cheese production, and reviewing state policies that impact the industry. Additionally, the council is tasked with developing an annual report detailing the economic conditions of the cheese industry and making recommendations for improvements.

The council will also organize an annual public forum to raise awareness about local cheese producers and their products. This initiative is significant as the dairy industry contributes $22 million to New Jersey's economy, with a notable number of farms engaged in cheese production. The bill emphasizes the importance of collaboration within the dairy and cheese production chains and aims to enhance the viability of local cheese through strategic recommendations and support.