The proposed bill establishes the Jersey Spirits Program within the Department of Agriculture, aimed at promoting and advertising spirits produced in New Jersey. The program will be developed by the Secretary of Agriculture in collaboration with the State Board of Agriculture and will focus on increasing consumer awareness of the state's spirits industry. Key components of the program include organizing advertising campaigns, creating marketing initiatives, disseminating information about the variety and availability of distilled alcoholic beverages, and providing details about local distilleries. Additionally, the program will implement a labeling system akin to the Jersey Fresh program to identify spirits produced in New Jersey.

The bill mandates that the Department of Agriculture adopt rules and regulations to implement the Jersey Spirits Program in accordance with the "Administrative Procedure Act." The initiative is designed to enhance the visibility and marketability of New Jersey's liquor industry, ultimately benefiting local distilleries and promoting the use of state-grown ingredients in spirit production. The act is set to take effect immediately upon passage.