This bill aims to enhance safety for children under 12 by prohibiting business entities from selling or manufacturing personal flotation devices (PFDs) that are not approved by the United States Coast Guard. The definition of a personal flotation device includes various wearable devices such as lifejackets, puddle jumpers, and water wings. The legislation establishes that any business entity found in violation of this prohibition will face civil penalties, starting at $100 for a first offense, escalating to $250 for a second offense, and $500 for any subsequent offenses. The enforcement of these penalties will be managed by the Director of the Division of Consumer Affairs in accordance with the Penalty Enforcement Law of 1999.

The bill is a response to safety concerns raised by various agencies regarding the risks associated with certain PFDs, particularly those that may provide a false sense of security, such as water wings. Statistics indicate a significant number of drowning incidents among children, underscoring the need for reliable safety equipment. By restricting the sale of non-approved flotation devices, the bill seeks to ensure that consumers have access to effective and safe options, thereby promoting better safety practices for young swimmers.