The resolution designates September 14 of each year as Latino Business Day in New Jersey, highlighting the significant contributions of Latino-owned businesses to the state's economy and communities. It emphasizes the role of these businesses in promoting upward mobility and wealth accumulation for future generations, as well as their rapid growth compared to other demographic groups. Latino-owned businesses contribute over $800 billion annually to the U.S. economy and represent a vital consumer base, collectively adding $3.2 trillion to the market. The resolution notes that Latino-owned businesses have experienced a remarkable growth rate of 57 percent over the past decade, significantly outpacing white-owned businesses.

In addition to recognizing the economic impact of Latino entrepreneurs, the resolution calls for the Governor to issue an annual proclamation for Latino Business Day and encourages public officials and citizens to observe the day with appropriate activities and programs. The resolution underscores the importance of raising awareness about the contributions of Latino businesses, which employ millions and are projected to play an increasingly significant role in the national labor force in the coming years. Overall, the establishment of Latino Business Day aims to celebrate and promote the economic strength and influence of Latino-owned businesses in New Jersey.