This bill mandates that social media companies implement specific measures to protect minors on their platforms. It requires the development of algorithms to detect suspicious activities, such as inappropriate adult interactions with minors, and the establishment of a real-time monitoring system to identify and report such activities to authorities. Additionally, social media companies must prohibit minors from appearing in search results unless the searcher is an approved contact, use geo-fencing to restrict access to inappropriate content, prioritize reports of inappropriate behavior involving minors, collaborate with law enforcement, send safety alerts in high-risk areas, and conduct regular audits of their monitoring systems.

Furthermore, if an account holder uses a minor's name or likeness in over 25% of their sponsored content, the social media platform must verify that the account holder is the minor's parent or guardian. Upon verification, a public banner will indicate that the account holder is an adult, allowing their account to appear in search results. The Division of Consumer Affairs is tasked with enforcing these provisions, including investigating complaints and imposing civil penalties of up to $2,500 for violations. Individuals may also sue social media companies for non-compliance, with potential awards for damages or penalties.