This bill mandates that social media companies implement specific measures to protect minors on their platforms. It requires the development of algorithms to detect suspicious activities, such as inappropriate adult interactions with minors, and the establishment of a real-time monitoring system to identify and report such activities to authorities. Additionally, social media companies must ensure that minors do not appear in search results unless the searcher is an approved account holder, restrict access to inappropriate content through geo-fencing, and prioritize reports of inappropriate behavior involving minors. The bill also stipulates that if a minor's name or likeness is used in more than 25% of an account's sponsored content, the account holder must verify their status as the minor's parent or guardian.

The enforcement of these provisions falls under the Division of Consumer Affairs, which is tasked with investigating complaints and imposing civil penalties of up to $2,500 for violations. The division can also initiate civil actions in Superior Court against non-compliant social media companies. Furthermore, individuals have the right to sue social media companies for non-compliance, with potential awards including attorney fees and damages. Overall, the bill aims to enhance the safety of minors on social media platforms through proactive monitoring and accountability measures.