This bill mandates that social media companies implement specific measures to protect minors on their platforms. It requires the development of algorithms to detect suspicious activities, such as inappropriate adult interactions with minors, and the establishment of a real-time monitoring system to identify and report such activities to authorities. Additionally, social media companies must prohibit minors from appearing in search results unless the searcher is an approved account holder, use geo-fencing to restrict minors' access to inappropriate content, and prioritize reports of inappropriate activities involving minors by directing them to local authorities. The bill also stipulates that if a minor's name or likeness is used in more than 25% of an account's sponsored content, the account holder must verify their status as the minor's parent or guardian.

The enforcement of these provisions falls under the Division of Consumer Affairs, which is tasked with investigating complaints and imposing civil penalties of up to $2,500 for violations. The division can also initiate civil actions in Superior Court. Furthermore, individuals have the right to sue social media companies for non-compliance, with potential awards including attorney fees and damages. The bill aims to enhance the safety of minors on social media platforms by holding companies accountable for their practices and ensuring that appropriate measures are in place to protect young users.