The resolution urges generative artificial intelligence and content-sharing platforms to voluntarily commit to preventing and removing harmful content, specifically focusing on deepfake and cheapfake media. These types of media are defined as artificially produced content that can manipulate public perceptions of truth and evidence, often leading to serious consequences such as libel, misrepresentation, and political misinformation. The resolution highlights the ease of creating such content due to advancements in open-source technology, which allows even inexperienced users to produce convincing audiovisual alterations. It emphasizes the need for responsible use of AI technologies, advocating for proactive measures to mitigate potential harms associated with these manipulations.

Furthermore, the resolution acknowledges the potential benefits of artificial intelligence when used responsibly, including advancements in learning and social engagement. It calls for the establishment of accountability and transparency standards, similar to those being developed by the federal government and other states, to ensure the secure use of AI technologies. By urging these platforms to take action, New Jersey aims to position itself as a leader in promoting responsible media technology and safeguarding public trust in digital content.