The resolution urges generative artificial intelligence and content-sharing platforms to voluntarily commit to preventing and removing harmful content, specifically focusing on deepfake and cheapfake media. These types of media are artificially produced and can manipulate public perceptions of truth and evidence, leading to issues such as libel, misrepresentation, and political misinformation. The resolution highlights the ease of creating such content due to advancements in open-source technology, which allows even inexperienced users to produce convincing audiovisual alterations. It emphasizes the need for responsible use of AI technologies, as they hold significant potential for positive advancements in learning and social engagement if managed properly.

Furthermore, the resolution acknowledges the growing influence of social media in disseminating deepfakes and cheapfakes, which can have damaging effects on individuals' reputations and public opinion. It calls for proactive measures from AI and content-sharing platforms to monitor and mitigate the risks associated with harmful media. By aligning with federal and state efforts to establish accountability and transparency standards for AI use, New Jersey aims to position itself as a leader in promoting responsible media technology and safeguarding public trust in digital content.