The resolution honors the 40th anniversary of the Jersey Fresh program, which was established in 1984 by the New Jersey Department of Agriculture as the first state-sponsored agricultural commodity marketing and quality grading program in the nation. This program plays a vital role in promoting New Jersey's agricultural industry, which is essential for food accessibility, economic stability, and supporting family-owned farms. The Jersey Fresh label helps consumers easily identify locally grown produce, ensuring that it meets high quality standards and is freshly harvested at peak ripeness. The program has successfully increased consumer awareness and willingness to purchase New Jersey produce, extending its recognition beyond the state to the mid-Atlantic and New England markets.

The Jersey Fresh program has not only contributed to the local economy by promoting over 100 types of fruits and vegetables but has also inspired similar initiatives, such as the Made with Jersey Fresh program and the Jersey Grown program. Its innovative marketing strategies and quality assurance measures have made it a national model for agricultural branding programs. The resolution acknowledges the program's significant impact on New Jersey's agricultural landscape and its continued success in supporting local farmers and enhancing consumer access to high-quality, locally sourced produce.