The resolution honors the 40th anniversary of the Jersey Fresh program, which was established in 1984 by the New Jersey Department of Agriculture as the first state-sponsored agricultural commodity marketing and quality grading program in the nation. This program plays a vital role in promoting New Jersey's agricultural industry, which is essential for food accessibility and contributes significantly to the state's economy by reducing municipal taxes and increasing property values. The Jersey Fresh program helps consumers easily identify locally grown produce through its distinct labeling and ensures that the produce meets high quality standards, thereby encouraging the purchase of fresh, locally harvested fruits and vegetables.

Over the years, the Jersey Fresh program has successfully increased consumer awareness and willingness to buy locally sourced produce, extending its recognition beyond New Jersey to the mid-Atlantic and New England markets. The program has inspired similar initiatives, such as the Made with Jersey Fresh program and the Jersey Grown program, which further promote local agricultural products. With over 100 types of fruits and vegetables produced in New Jersey, the Jersey Fresh program has become a national model for agricultural branding, supporting family-owned farms and enhancing the visibility of New Jersey's agricultural offerings across all 21 counties.