This bill establishes a legal framework for the right of publicity in New Jersey, recognizing an individual's exclusive property right to control the commercial use of their name, image, likeness, or voice. It defines key terms such as "individual," "image," "likeness," and "voice," and asserts that these rights are assignable and licensable, extending beyond the individual's death for a period of ten years, with potential for extension based on commercial exploitation. The bill also outlines the conditions under which unauthorized use constitutes a civil offense, including the use of artificial intelligence technology to infringe upon these rights.

Additionally, the bill provides for civil actions against individuals or entities that knowingly infringe on these rights, with penalties including monetary damages and the possibility of a disorderly person offense, which carries fines and potential imprisonment. It includes provisions for fair use exceptions related to criticism, news reporting, and educational purposes, while ensuring that existing contracts and rights related to trademarks and service marks are not affected. The bill aims to protect individuals' publicity rights while maintaining the integrity of existing laws regarding defamation and privacy.