This bill establishes a person's right of publicity as a property right under New Jersey law, allowing individuals to prevent unauthorized commercial use of their name, image, likeness, or voice. It defines key terms such as "individual," "image," "likeness," and "voice," and asserts that every individual has an exclusive property right in these aspects, which can be assigned, licensed, or inherited. The rights of publicity extend to a deceased individual's executors, heirs, or devisees for ten years after death, with the possibility of extension if the rights are commercially exploited. The bill also outlines the conditions under which unauthorized use can lead to civil action and specifies that individuals who knowingly infringe on these rights may face both civil liability and disorderly person charges.

Additionally, the bill includes provisions for fair use exceptions related to criticism, comment, news reporting, and other educational purposes, ensuring that such uses do not violate an individual's property rights. It clarifies that existing contracts, trademarks, and service marks are not affected by this legislation, and it does not limit the rights of student-athletes under the New Jersey Fair Play Act. The bill aims to provide comprehensive protection for individuals' publicity rights while maintaining consistency with existing laws regarding defamation, privacy, and identity theft.