This bill amends the existing law governing municipal tourist development commissions by reducing the required percentage of revenues that must be allocated for advertising outside the municipality from 50 percent to 20 percent. The commission will still retain exclusive authority to disburse all revenues from the fund established under P.L.1982, c.68, and it is tasked with spending these funds in a manner deemed advisable for promoting tourism within the municipality.

Additionally, the bill introduces a definition for "advertising outside of the municipality," specifying that it includes various forms of media aimed at individuals who work or reside outside the municipality, with the intent of encouraging them to visit local tourist attractions. This clarification ensures that the advertising efforts are focused on attracting external visitors, regardless of whether the advertisements also reach local residents. The bill is set to take effect immediately upon passage.

Statutes affected:
Introduced: 40:54C-3