This bill establishes regulations regarding the use of biometric surveillance systems by business entities in New Jersey. It prohibits such entities from using these systems on consumers at their physical premises unless they provide clear and conspicuous notice of the surveillance and ensure that the use is for a lawful purpose. The notice requirement can be fulfilled by posting a sign in a visible location where the surveillance is taking place. Additionally, if a business entity uses information from the biometric surveillance to deny or remove a consumer from its premises, it must provide a detailed explanation of its actions and the criteria used for its decision.

Furthermore, the bill prohibits business entities from profiting from the information obtained through biometric surveillance, including selling, leasing, or sharing this data. Violations of these provisions are classified as unlawful practices under the New Jersey Consumer Fraud Act, which may result in monetary penalties, cease and desist orders, and potential punitive damages. Notably, a business entity will not face penalties for a first violation if it complies with the law within 30 days of being informed of the violation. The bill is set to take effect six months after its enactment.