This bill mandates that any business entity utilizing text-based chat for communication with consumers must provide an option for the consumer to receive a transcript of the chat at the end of the interaction. The bill specifies that businesses must give clear and conspicuous notice to consumers at the beginning of the chat, informing them of this option.

Furthermore, the bill establishes that failing to comply with these requirements constitutes an unlawful practice under New Jersey's consumer fraud act. Penalties for violations include monetary fines of up to $10,000 for first offenses and up to $20,000 for subsequent offenses. Additional consequences may involve cease and desist orders from the Attorney General, punitive damages, and the potential for treble damages and costs awarded to the injured party.