This bill mandates that social media companies operating in New Jersey establish a 24-hour toll-free telephone number for New Jersey account holders to report fraudulent activities, including unauthorized access to their accounts. The bill defines key terms such as "New Jersey account holder," "social media account," and "social media company," ensuring clarity in its application. Additionally, social media companies are required to publish this toll-free number and an explanation of its purpose in email notifications regarding account security and on their homepage or help page.

Failure to comply with these provisions will be considered an unlawful practice under New Jersey's consumer fraud act, which carries penalties including monetary fines, cease and desist orders, and potential treble damages for affected parties. The bill aims to enhance support for account holders who currently struggle to report fraudulent activities effectively, thereby improving consumer protection in the digital space.