This bill establishes a prohibition against the distribution of intentionally deceptive audio or visual media, commonly referred to as deepfakes, within 90 days of an election where a candidate is on the ballot. It defines "deceptive audio or visual media" as any media that falsely depicts a person's speech or conduct, produced through technical means rather than impersonation. Violators of this law would be committing a disorderly person offense, which carries penalties of up to six months in prison, a fine of up to $1,000, or both. However, the bill includes a provision that exempts media from this prohibition if it contains a clear disclosure stating, "This advertisement contains manipulated images or sound."

Additionally, the bill allows registered voters to seek injunctive relief against the distribution of deceptive media and permits candidates whose likenesses are misrepresented to pursue damages against the distributors. The court may award reasonable attorneys' fees and costs to prevailing plaintiffs. Importantly, the bill clarifies that it does not alter the rights of interactive computer service providers under federal law and exempts certain media entities that publish newsworthy content, provided they include appropriate disclosures about the deceptive nature of the media.