This bill establishes a prohibition against the distribution of intentionally deceptive audio or visual media, commonly referred to as deepfakes, within 90 days of an election where a candidate is on the ballot. It defines "deceptive audio or visual media" as any media that falsely depicts a person's speech or conduct, produced through technical means rather than impersonation. A person who knowingly or recklessly distributes such media with the intent to mislead voters will be committing a disorderly person offense, which carries penalties of up to six months in prison, a fine of up to $1,000, or both. However, the bill allows for an exception if the media includes a clear disclosure stating that it contains manipulated images or sound.

Additionally, the bill grants registered voters the right to seek injunctive relief against the distribution of deceptive media and allows candidates whose likenesses are misrepresented to pursue damages against the distributors. The court may award reasonable attorneys' fees and costs to prevailing plaintiffs. Importantly, the bill does not apply to certain media entities that publish newsworthy content, provided they include a disclosure identifying the deceptive media and clarifying that it does not accurately represent a candidate's speech or conduct. The act is set to take effect immediately upon passage.