This bill establishes a prohibition against the distribution of intentionally deceptive audio or visual media, commonly referred to as deepfakes, within 90 days of an election where a candidate is on the ballot. It defines "deceptive audio or visual media" as any media that falsely represents a person's speech or conduct, produced through technical means rather than impersonation. Violators of this law would be charged with a disorderly person offense, which carries penalties of up to six months in prison, a fine of up to $1,000, or both. However, the bill allows for exceptions if the media includes a clear disclosure stating that it contains manipulated images or sound.

Additionally, the bill empowers registered voters to seek injunctive relief against the distribution of such deceptive media and allows candidates whose likenesses are misrepresented to pursue damages against the distributors. The court may award reasonable attorneys' fees and costs to prevailing plaintiffs. Importantly, the bill does not apply to certain media entities that disseminate newsworthy content, provided they include appropriate disclosures about the deceptive nature of the media. Overall, the legislation aims to protect voters from misinformation during critical election periods.