This bill establishes criminal penalties for the production and dissemination of deceptive audio or visual media, commonly referred to as deepfakes. It defines "deceptive audio or visual media" as any technological representation that appears to authentically depict speech or conduct of a person who did not actually engage in that speech or conduct, with its production relying on technical means rather than impersonation. A person can be charged with a third-degree crime if they create or disclose such media without permission for unlawful purposes, including harassment, theft by deception, or invasion of privacy. The bill allows for fines of up to $30,000 for violations and enables individuals depicted in the media to pursue civil actions for damages, regardless of any criminal conviction.

Additionally, the bill clarifies that it does not alter the rights of interactive computer service providers under federal law and specifies that criminal and civil penalties do not apply to news media unless they knowingly publish deceptive media without proper identification. The provisions aim to protect individuals from the harmful effects of deepfakes while ensuring that legitimate media practices are not unduly restricted. The act is set to take effect immediately upon passage.