This bill establishes criminal penalties for the production and dissemination of deceptive audio or visual media, commonly referred to as deepfakes. It defines deceptive media as any technological representation that appears to authentically depict a person’s speech or conduct without their actual engagement, relying on technical means rather than impersonation. A person can be charged with a third-degree crime if they create or disclose such media for unlawful purposes, with specific offenses outlined, including harassment and invasion of privacy. The bill allows for a fine of up to $30,000 for violations and enables individuals depicted in the deceptive media to pursue civil actions for damages, regardless of any criminal conviction.

Additionally, the bill clarifies that it does not alter the rights of interactive computer service providers under federal law and specifies that criminal and civil penalties apply to news media only if they knowingly publish deceptive media without proper identification. The provisions aim to protect individuals from the harmful effects of deepfakes while ensuring that legitimate media practices are not unduly restricted. The act is set to take effect immediately upon passage.