This bill establishes criminal penalties for the production and dissemination of deceptive audio or visual media, commonly referred to as deepfakes, under New Jersey law. It defines "deceptive audio or visual media" as any representation that appears to authentically depict speech or conduct of a person who did not actually engage in that speech or conduct, relying on technical means rather than impersonation. A person can be charged with a third-degree crime if they create or disclose such media without permission for unlawful purposes, with specific offenses outlined, including harassment and invasion of privacy. The bill allows for fines up to $30,000 and establishes civil liability for individuals depicted in the media, enabling them to pursue legal action for damages.

Additionally, the bill clarifies that a conviction for a criminal offense under this law is not required for a civil action to be initiated. It also protects the rights of interactive computer service providers and specifies that criminal and civil penalties do not apply to news media unless they knowingly publish deceptive media without proper identification. The bill aims to address the growing concern over the misuse of deepfake technology while providing a framework for accountability and legal recourse for affected individuals.