This bill establishes regulations regarding the use of biometric surveillance systems by business entities in New Jersey. It prohibits such entities from using these systems on consumers at their physical premises unless they provide clear and conspicuous notice and ensure that the use is for a lawful purpose. The notice requirement can be fulfilled by posting a sign in a visible location. Additionally, if a business entity uses information from a biometric surveillance system to deny or remove a consumer from its premises, it must provide a detailed explanation of its actions and the criteria used for the decision. The bill allows for a grace period for compliance after a first violation, during which penalties may be waived.

Furthermore, the bill explicitly prohibits business entities from profiting from any information obtained through the use of biometric surveillance systems. Violations of these provisions are classified as unlawful practices under the New Jersey Consumer Fraud Act, which can result in monetary penalties, cease and desist orders, and potential punitive damages. The bill aims to protect consumer privacy while allowing for the regulated use of biometric technology in commercial settings.