This bill amends the consumer fraud act to establish that certain deceptive advertising practices by crisis pregnancy centers are unlawful. Specifically, it prohibits these centers from making or disseminating any false, deceptive, or misleading statements regarding pregnancy-related services. The bill defines a crisis pregnancy center as a nonprofit facility that offers peer-related counseling services related to pregnancy and childbirth but does not provide referrals for abortion or other pregnancy-related services. It also outlines the characteristics that may cause a crisis pregnancy center to appear as a licensed health care facility, such as requiring staff to wear medical attire and collecting identifiable health information.

In addition to defining crisis pregnancy centers and pregnancy-related services, the bill grants the Attorney General the authority to seek injunctions against centers that violate these provisions. If a crisis pregnancy center is found to be engaging in misleading practices, the Attorney General can obtain a court order to prohibit the center from advertising or providing services and may require remedial actions to address the negative impacts of their misleading advertising on clients. Violations of this act will subject crisis pregnancy centers to the penalties outlined in the existing consumer fraud act.